Resources for RevOps

Scroll down to:

• Classes
• Books
• Videos and Audio
• Blogs, articles, guides
• Podcasts
• Communities
• Newsletters
• Conferences
• Other resources

Classes:

• HubSpot Academy Revenue Operations certification (on demand)
• HubSpot Academy RevOps bootcamp (live)
• Marketing Operations Master Playbook course from Sara McNamara
• Pavilion's Intro and Advanced RevOps courses from Rosalyn Santa Elena (on-demand)
• RevOps Co-op offers several on-demand courses and a certification, including:
  • Revenue Operations Certification from RevOps Co-op 
  • Sales Ops masterclass from Jeff Ignacio
  • Finance for RevOps from Jeff Ignacio
  • Unleashing ROI from Jeff Ignacio. (find a live version here)
  • Hubspot Optimization for Revenue Operators from Natalie Furness
  • Reporting and Analytics Best Practices for B2B RevOps from Camela Thompson
• MarketingOps.com (MoPros) offers many courses, including:
  • A Spanish Intro to RevOps from Lorena Morales
  • Lead with Confidence: A Practical Workshop for Marketing Ops Mastery from Darrell Alfonso
  • Roadmap Secrets to Running MOps Strategically from Jessica Kao
  • Lead the Shift: Mastering the Bridge to Revenue Operations Leadership from Dionne Mejer
  • Practical, Tactical Attribution from Carey Picklesimer
• LXA, formerly known as Martech Alliance, has several certifications, including Marketing Operations Essentials from Darrell Alfonso and Sales Enablement & Ops
• Alliance has a RevOps certification
• RevOps Masterclass from Rattle (free)

• Jeff Cullimore writes about how to approach learning in your career and provides an operations course database 

• Aspireship certification on RevOps - foundations and intensive (also courses on B2B sales, customer success, and marketing)
• University of Chicago's CRO executive education program
• Marketing Measurement 101 course from Paramark
•  Account-Based Go-to-Market (GTM) Certification from Demandbase
• AI and Automation for Marketing, Sales, Customer Success and RevOps from Jeff Ignacio
• COO course from Operations Nation

Books

• I am writing a book :)
• The Revenue Operations Manual by Sean Lane and Laura Adint 
• Rethinking RevOps: Gain Confidence in Your Revenue Operation System by Jomar Ebalida

• Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth by Stephen G Diorio and Chris K. Hummel 

• The RevOps Pendulum by Haris Odobasic

• The Revenue Acceleration Framework by Doug Davidoff. Ebook here.

• Revenue Architecture by Jacco van der Kooij 

• Go to Market Strategist bundle from Maja Voje

Some of these are affiliate links to bookshop.org

Look for book reviews for these and other books in the future on Medium

Videos and Audio (recorded webinars, podcast episodes, and more):

I have a YouTube playlist for RevOps-related videos.

A few highlights or non-YouTube videos:

• Rosalyn Santa Elena, Jason Hubbard, and Jessica Zangre discuss Building your 1st RevOps Team in a Startup on a Revgenius webinar

• A panel discusses being a RevOps Team of One in a webinar for RevGenius 

• Revenue Rythmns shares 8 layers of RevOps friction 

My own videos from speaking events are on this page.

Blogs, Articles, Posts, Guides

• RevOps Rewired by Mark Lerner – 60-page ebook from expert conversations on the RevAmp podcast

• Catherine McNally writes the complete guide to marketing operations management

• MAN.Digital interviews Matt Volm about how to make RevOps a strategic business partner 

• Growblocks shares a guide for strategic RevOps 

• Dmitrii Ive shares 13 RevOps best practices companies follow this year (including documentation)

• Eric Steeves writes about Breaking into RevOps: Key Skills to Accelerate Your Career Path

• Leore Spira writes about Revolutionizing Revenue and Unleashing the Data-Driven Power of RevOps in the Product-Led Sales Landscape

• Haris Odobasic at Revenue Wizards shares answers to “What advice would you give anyone starting a career in RevOps?”

• Daphne Lopes writes about maximizing the adoption of Customer Success playbooks

• Kristi Park at GoNimbly shares 5 Tips for Creating a World-Class Customer Journey Map

• Jim Soss at RevGenius writes about Revenue Objectives of Customer Success

• Heloise Briere at Marketingops.com writes about 5 Ways to Elevate Your In-House Marketing Operations Team

• Pavilion shares a guide on Bringing Revenue Operations to Life in Your Organization

• First Round Review discusses 21 ways to shore up your customer success org
• RevOps Co-op writes about career growth in RevOps
  

• RevOps Co-op discusses how to measure the impact of enablement

• Gustavo Razzetti writes about how your team probably doesn’t know what alignment really means

• Brendan Tolleson writes for RevGenius about “If You’re Neglecting Customer Success and RevOps, You’re Doing It Wrong”

• The MKT1 newsletter explains how the (marketing) funnel isn’t dead — and how to document those funnels

• Lindsay Cordell on RevGenius shares about The Rise of the Chief Go-To-Market Officer

• Rebecca Nash writes about when you’ve been (unofficially) designated the Marketing Ops champion: Now what?

• RevOps Automated shares a RevOps Project Roadmap template

• Julian Alvarado writes about Mastering RevOps Strategies: A Blueprint for Success from Anne Pao

• Jeff Ignacio shares RevOps Roadmaps and Prioritization Methodologies

• Traction Complete shares a RevOps KPI Checklist, and a video from Mallory Lee on Measuring Your Tools, Business & RevOps

• HubSpot community discusses building a RevOps dashboard
• RevOps Co-op provided a giant list of helpful resources for RevOps careers:
  • How to Transition into RevOps: Making the Career Switch
  • Navigating the Interview Process: A Recruiter's Guide
  • Crafting the Perfect Resume
  • Job Hunting? Interview Tips from a Hiring Manager
  • LinkedIn Profile Tips 
  • Thinking of Consulting? Start Here
  • RevOps Interview Questions
  • Hiring for CRM Management
  • Hiring a Data Analyst
  • Hiring for Customer Success Ops
  • Hiring a Marketing Automation Administrator
  • Hiring a Program Manager
  • Hiring in Enablement
    

Communities

• The RevOps Collective from Rosalyn Santa Elena
• HubSpot's community RevOps forum
• Pavilion
• MarketingOps.com
• RevOps Co-op
• Wizard of Ops
• Marketing Ops Professionals
• Revgenius
• RevOps Village 

Newsletters

• Jeff Ignacio's RevOps Impact newsletter
• Darrell Alfonso's Marketing Operations Leader
• Jonathan Fianu's RevOps Ready
• GoNimbly's Revenue Growth Guide
• Justin Norris's RevOps FM (some posts are podcasts, some are articles)

• Sara McNamara announced a new newsletter — subscribe!

In-Person Conferences

• RevOpsAF from RevOps Co-op - May/June, US and Europe
• Go-To-Market Summit from Go-To-Market Alliance - May, US
• Spring Fling from marketingops . com  - May, US
• RevFest from GoNimbly - June, US
• OpStars - October, US
• cONference from Operations Nation - October, Europe
• MOps-Apalooza from marketingops . com - October/November, US
• Revenue Operations Summit from Revenue Operations Alliance - various dates, US and Europe

Other Resources

• Process map library from Aptitude8
• RevOps Maturity Assessment from Six & Flow