Overview
This four-topic on-demand course helps people document their business process to experience the benefits of efficiency, reduced stress, scale, and more.
Responsibilities: Instructional design, development, educational template/workbook creation, recording the instructing/training videos
Target Audience: Small business owners, operations managers for small-to-medium-size businesses, founding team members at startups, agency team members
Tools Used: Teachable, Google Slides, Google Docs, Canva, iMovie, QuickTime, HandBrake
Client: My own business
Year: 2023
Problem
My live course on this topic is only available quarterly and at the most popular times of day, which is not convenient for all time zones or schedules. The live-time involvement from the instructor (myself) also makes the price less accessible for lower budgets.
The topic-related problem-to-solve is the same as the live version of this course.
Solution
An on-demand course was the solution to accommodate more schedules and budgets.
The class modules were designed to try to mimic the live course format's time for individual work, to help people start their real documentation for their jobs and gain momentum for documenting their processes.
Examples:
Video walkthrough of the course
Process
- Analysis: Researched the difference in the target audience (budget and time differences compared to live course), resources needed to create the course, potential content changes needed to accommodate a different course format
- Design: Decided how the content and activities would be presented and reinforced, deciding which features of the Teachable platform to use to achieve the objectives, which tools to use for recording and editing the videos, and more.
- Development: Created and tested the changes to the slides, scripts, surveys, communications, and other materials. This included uploading materials to the Teachable platform.
- Implementation: Created the sales page and invited beta testers who took the live course to test out the recorded course and give feedback in two phases using a survey for guidance on what to check. Opened the course to live users after the test and began marketing.
- Evaluation: Set up follow-up assessment emails for 1,3,6, and 12 months after the course ended, with the same assessment of the learning objectives that students took before the first class, to compare their progress and make sure the course was achieving the intended outcome.
- Continuous Improvement: Making feasible improvements on a regular basis, documenting larger improvement feedback for the future, and continuing to improve and iterate.
Results & Takeaways
I am waiting for a significant amount of results and feedback after a November 2023 launch.